Ascend '26

Spice Alley · Sydney · Thursday 15 Oct 2026

Startup Street Social.

Where Spice Alley meets Silicon Valley.

In the heart of Sydney's tech central lies a vibrant, lantern-lit lane. A hidden, open-air maze paved with cobblestones and hawker markets primed for a tech takeover.

Welcome to Startup Street Social - where Spice Alley meets Silicon Valley.

On Thursday 15th October we're orchestrating a full street takeover of the iconic Spice Alley, transforming it into an immersive Silicon Valley themed tech playground. Dust off your Patagonia vests, Pied Piper tees, and Hooli hoodies.

We're pivoting from fundraising to fun-raising with a massive 1000 person street party featuring live music, free flowing drinks and exceptional cuisine.

Startup Street Social Activation Partner

From $3,000 - $10,000 + GST

Dedicated Restaurant / Bar Takeover

Lock in exclusive ownership of a dedicated venue along the strip to activate your brand.

Host your team, clients, and VIP guests or open it to the festival guests.

Be a central part of the hottest startup social event of 2026!

Partner Inclusions

  • Recognised as official sponsor of Startup Street Social with logo inclusion on website and mentions in Luma event page and 2x emails to attendees.
  • Bar Tab: 60% of your investment goes directly onto your private food and bar tab with the remainder allocated to the Street bar tab.
  • Allocated Street Party tickets for your guests.
  • Activation Enhancements: Extend activation with upscale food and cocktail packages, theming and brand activation (at partner's expense).
Reserve a space

Questions about a space? Email caz@produced-by.com.au